The Global Animals Fitness Tracker Market is projected to grow from USD 4.30 Billion in 2022 to USD 6.07 Billion by 2030, registering a CAGR of 4.4% during 2023–2030.
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Industry Overview
An animal fitness tracker is a wearable device attached to a pet’s collar or body to monitor physical activity, health metrics, and location. These devices use advanced sensors and wireless connectivity to transmit real-time data to smartphones, computers, or cloud-based platforms.
Key Functions:
Activity monitoring
GPS location tracking
Distance and speed tracking
Calorie burn estimation
Heart rate & temperature monitoring (select models)
With increasing awareness around preventive pet healthcare, demand for smart pet wearables is rising steadily. Advancements in IoT, mobile applications, and wireless communication technologies are further accelerating market growth.
COVID-19 Impact
The COVID-19 pandemic significantly influenced the pet care industry. As remote work became widespread, pet adoption surged globally.
According to coverage by CNBC in 2020, pet adoptions spiked during early lockdown phases. Increased pet ownership directly boosted demand for health monitoring devices and activity trackers.
Pandemic Effects:
More time spent at home with pets
Increased focus on pet health and wellness
Higher adoption of digital monitoring solutions
However, temporary disruptions in veterinary services and supply chains slightly affected the market during peak lockdown periods.
Market Drivers
1. Rising Pet Adoption
The growing trend of pets as companions for emotional well-being and lifestyle enhancement is driving device demand. Millennials and urban households are increasingly investing in pet wellness technologies.
2. Growing Popularity of Wearables
The rapid adoption of human wearable devices has influenced the pet wearables segment. Improvements in:
Wireless communication technologies
Affordable sensor technology
Mobile app ecosystems
IoT integration
have enhanced device efficiency and accessibility.
3. Insurance & Digital Health Ecosystem Support
Some pet insurance providers promote wearable usage for preventive monitoring, contributing to increased market penetration.
Market Restraints
High Cost
Premium GPS-enabled trackers and advanced health monitoring devices can be expensive, limiting adoption in price-sensitive regions.
Battery Consumption
High battery usage requires frequent charging, which may reduce convenience for pet owners seeking continuous monitoring.
Market Segmentation
By Type
GPS Pet Activity Tracker (Dominant Segment)
GPS trackers are expected to lead during the forecast period due to real-time tracking capabilities. These devices:
Use Global Positioning System technology
Monitor movement and location
Provide speed and distance data
Offer advanced health tracking features
They are especially useful for active or outdoor pets.
Wi-Fi Pet Activity Tracker
Wi-Fi trackers rely on WLAN technology and are suitable for indoor or limited-area monitoring.
By Sales Channel
Pet Shops (Leading Segment)
Pet shops dominate due to:
In-store demonstrations
Expert recommendations
Integrated grooming and veterinary services
Online (Fastest Growing)
E-commerce platforms and mobile apps are expanding rapidly due to convenience and growing digital adoption.
Regional Analysis
North America (Largest Market Share)
North America held the largest share in 2022 due to:
High pet ownership rates
Growing millennial adoption
Strong spending on pet wellness
The region benefits from the presence of major companies such as:
Garmin Ltd.
FitBark
PetPace LLC
Asia-Pacific (Fastest Growing Region)
Asia-Pacific is projected to register the highest growth due to:
Rising disposable income
Increasing pet adoption
Growing awareness of pet fitness
Urbanization and expanding middle-class populations are contributing to regional expansion.
Middle East & Africa
Moderate growth is expected due to improving income levels and rising awareness in countries such as Saudi Arabia and the UAE.
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Key Market Players
Major companies operating in the market include:
Avid Identification Systems, Inc.
SCR Engineers Ltd.
FitBark
Datamars
Intervet International B.V.
Garmin Ltd.
Invisible Fence
Loc8tor Ltd.
Link My Pet
PetPace LLC
Strategic developments are shaping the competitive landscape. In March 2022, Merck Animal Health completed the acquisition of Poultry Sense Limited to strengthen its monitoring technology capabilities.
Additionally, San Francisco-based Whistle Labs introduced advanced pet wearables such as Whistle Go and Whistle Go Explore, capable of simultaneously tracking location, activity, and health metrics.
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Conclusion
The Global Animals Fitness Tracker Market is experiencing steady growth driven by:
Increasing pet adoption
Rising health awareness among pet owners
Expanding wearable technology ecosystem
Growing IoT integration
While high device costs and battery limitations present challenges, continuous innovation, expanding online sales channels, and rising R&D investments are expected to sustain market growth through 2030.